“The greatness of art is not to find what is common but to find what is unique ”
-Isaac Bashevis Singer
Fashion is an art form, yes it is. And an example of a unique art form is JMc Afrikana’s latest collection titled “The Spotlight”. Onuora Ejike Kelvin, the CEO and Creative Director of Jikez Made Clothing Afrikana, a cross gender African fashion brand, based in Asaba, the capital city of Delta State Nigeria, called this particular collection “The Spotlight”.
What does a spotlight do? As it is known, a spotlight illuminates, or brings to notice or attention, a person, an object, or a group on a stage. JMc Afrikana, in a bid to showcase and promote African traditions and culture through fashion, as it is their stock-in-trade, tailor made(a large amount of pun intended) the Spotlight collection, with that very goal in mind.
The Spotlight Collection is a creative work of art in our definition. JMc Afrikana didn’t loose it’s usual au courant appeal in the design process. This collection is as traditionally African, as it is contemporary. Much has been said already, scroll down and get a load of creativity personified: JMc Afrikana’s Spotlight Collection.
“Oh the runways will be set ablaze with this one…”
Jikez Made Clothing Afrikana (JMc Afrikana)
Onuora Ejike Kelvin: CEO/ Creative Director