The Beautiful Instagram Moments at #CHOBS2016

It happened on Saturday the 11th of this month, Noble Igwe,the fashion blogger/style influencer and his beautiful bride Chioma got wedded and as expected, it was an exceptionally beautiful one. We have put together some of the most beautiful moments caught on camera and posted on Instagram with the hashtag #CHOBS2016. Hope you enjoy it as much as we did. You did enjoy it, yes? … Continue reading The Beautiful Instagram Moments at #CHOBS2016

The world’s most expensive handbag sold at auction for N59,433,200, costs as much as a house in Lekki

Hermès Birkin Bags are known to be pretty pricey, in fact much more than just pricey sef. If you aren’t among the elite in the society, as in really elite, not some local-around-the-corner celeb oh, an A-list news maker, you can’t afford it, you wont try it, unless you want to use your life savings to buy it though, no harm there, please by all … Continue reading The world’s most expensive handbag sold at auction for N59,433,200, costs as much as a house in Lekki

“Diamonds in the rough”, Designers of tomorrow.(Second Edition)

Fashion, has become a culture in Africa. That is a known fact. The recognition that the continent has gained over the years in the world of fashion has grown exponentially, and as such its only expected that more and more Africans will venture into the industry, bringing with them their different skills, talents and creative minds. And with the very visible steps they have made, … Continue reading “Diamonds in the rough”, Designers of tomorrow.(Second Edition)

How to pick the best sunglasses for your face | For the ladies.

As far back as the advent of accessorizing one’s dressing with eye wears, the issue of what type of sunglasses to wear or which frames fits one’s facial features has always been an issue to practically everyone, am i right or am i right? Well ladies, lets help you out with a few tips that will come in handy the next time you walk into … Continue reading How to pick the best sunglasses for your face | For the ladies.

“Diamonds in the rough”, The Designers of tomorrow (First Edition)

Africa, the second largest continent on earth, covering a land mass of 11,668,559 sq mi(30,221532 sq km), with 54 independent states and a vast collection of languages,cultures and peoples, has gradually, since the dawn of the new millennium,rooted herself in the world of fashion. Nigeria, Ghana, South Africa, Kenya, Uganda and a few other African countries have over the years become notable go-to locations when … Continue reading “Diamonds in the rough”, The Designers of tomorrow (First Edition)

THE BUSH MAN| A St. Morgan collection

Simi Siwoku, the owner of the luxury brand, African designer label St. Morgan, comes out with this interestingly creative collection called “BUSH MAN”. When we hear the words “Bush man”, it instinctively reminds us of the tribes of the San, Khwe and Basarwa people found in the Kalahari desert in Botswana and in Namibia and South Africa. Secluded from civilization, these tribes thrive in a society where the … Continue reading THE BUSH MAN| A St. Morgan collection

What does it mean to be STYLISH?

What does being stylish mean? Good question. First of all before we can fully understand what it means to be stylish, we have to understand what the word “style” in relation to fashion means. Style is a particular, definitive, or characteristic mode of action. Simply put; a particular way in which something is done. That said, when referring to the word in a fashion context, … Continue reading What does it mean to be STYLISH?

KAYOJA ORIGINS| The Agbada.

THE AGBADA: The free flowing, loose fitting, Yoruba attire.  A voluminous,ceremonial robe,  known to be worn back in the day by Kings, highly placed chiefs, the rich and affluent generally.  Would you be surprised to know that it isn’t originally a Yoruba attire? Well it actually originates from the Middle East. During the trans-saharan trade that precedes the pre-Christian era which lasted till the late … Continue reading KAYOJA ORIGINS| The Agbada.

FOR THE LADIES: The thin line between “sexy and trashy”

The word “sexy!”…Hmmm, Oxford, as well as Merriam-Webster dictionaries both defined it as “sexually appealing,attractive and exciting”. Other dictionaries have their own definitions, however they all say about the same things. If someone or something is considered “sexy”, it is said that he, she or it is seen as appealing in a sexual context. Trashy has also a series of definitions too. Merriam-Webster defined it … Continue reading FOR THE LADIES: The thin line between “sexy and trashy”

FOR THE GENTS| How to absolutely slay it on a first date with her. (4 quick tips)

Its a Saturday afternoon, Osarugue looked at her watch the third time in what felt like an hour. She was enraged to find out that it had only been 5 minutes since the last time she checked. “Well it doesn’t matter,” she told herself, “he is already 7 minutes late, and I hate being kept waiting”. It’s not like she picked the time anyway, she … Continue reading FOR THE GENTS| How to absolutely slay it on a first date with her. (4 quick tips)

Our Journey

Man In The Mirror- BIG(2)

Have you ever had one of those moments when an idea just strikes you and get off your seat and start pacing around in your apartment,talking to yourself in quiet whispers so that your housemate doesn’t start wondering what is going on? Then you retire to your room with a pen and a pad and start scribbling down your thoughts as they come in so as not to forget them? The more you think of this idea, the larger it becomes and the more you scribble down those little points. With each word written down comes another idea and before you know it the whole picture becomes clear in front of your mind’s eye and it looks gigantic, but awesome at the same time. Well that was how i felt when the idea of Kayoja struck me sometime in June last 2015.

One of the battles I fought the hardest was coming up with a name for the brand. I tried out a number of things that just didn’t sound right. My initials, a bunch of words translated to Spanish,Italian, French, Portuguese, just naming a few. Non sounded right to me. So some how I decided to come back home, to my routes. Then i tried putting a few words from the 3 major languages we have in Nigeria, bearing in mind the intended concept and what i wanted the brand to represent. I came up with “Kaya”,meaning Luggage,baggage or box of clothes/personal belongings in Hausa, depending on the context, and “Oja”, meaning market in Yoruba. I merged the two and ran a quick search on google,within my chosen niche and found out that the name hadn’t been used yet, so i settled immediately for “Kayoja”. It sounded right to me, fit like a glove for what i had in mind. The more i thought about it the more i couldn’t stop. So i made a decision, I hit the ground running and haven’t stopped since then.

I decided to start building up some kind of online presence for the brand name since it is after all going to be internet based. The first place i thought about was Instagram,being a very visual based social media platform. And there it began.

This article is a rundown of some of our most popular posts on Instagram, starting with our first which isn’t exactly popular, but it being the first earns it the right to be on this list.

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It was a Repost or a Regrann(the app in use at the time) from Everyday African Fashion. Three outfits from Empire7 Clothings’ Bamboo Collection”. It generated only 11 likes in total. Very small but at the time it meant so much, a huge morale boost,a pat on the back as i would call it, letting me know that we had taken off on the right foot. I reposted it on the 6th of June 2015, that was the day it began, our campaign to make Kayoja a house hold name as far as African Fashion is concerned.

Like i said earlier, i will be listing a number of post that generated some really good feedback. It’s not so much when compare with some fashion pages on Instagram that have huge followership base, but it is remarkable to us because it just lets us know that we are on the right track.

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This was from @teddytells,  a Kente patterned attire made by Elikem Kumordzie, a Ghanaian designer who was also a BBA: The Chase housemate. It has generated 55 likes since the 2nd of December 2015.

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This next one, which has generated 56 likes till date, is a post from Debonair Afrik, an Ankara skirt dungarees with leather straps, worn so elegantly by this beautiful model who has remained unknown to us.

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Gathering 68 likes till date is this next post from Izzy Clothing. The resulting outcome from such a brilliant fabric in the hands of a prolific designer is usually awesome, such can be said about this attire. @mcdavid77, the guy in the picture certainly killed the look, while keeping it simple in his sandals. I particularly love it.

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Jide Jayson Olumide, the CEO of Joe Fresh Kouture (JFK) comes next in this post, with 74 likes till date. I am going to use one of my favorite words to classify the way he looked in this one, “dapper”. The color combo of black, gold and while came together brilliantly in this agbada.

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And the ” “dapper chief” as i referred to him in my post on Instagram, Noble Igwe, comes next with 74 likes till date. The Three Agbadas were made by two different designers though but all are exceptional. Nothing less can be expected, Noble Igwe, the CEO of Style Vitae is undoubtedly a style influencer so he surely can’t be seen wearing anything less than exceptional.

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An African print Brand Label,Nanawax Boutique follows next with 74 likes till date. This absolutely elegant African print Blazer and its matching handbag got a lot of recognition for us and created a substantial amount of buzz at the time because it was one of our earlier posts. It was posted only 13 days after our page was launched and we even got a few people requesting for the attire, it was exciting indeed.

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And then our most liked post till date happens to also be from Nanawax yet again. It’s just an absolutely gorgeous attire, brilliantly designed with beautiful prints. The mono-sleeved cape design kept the likes coming in at an encouraging rate and has come up to 86 likes till date. The ladies utterly loved it.

With a total of 5700 likes and counting and over 670 followers, our Instagram handle @KayojaNigeria has managed to gradually but steadily build that online presence that we were looking for. There is still a whole lot to come that’s something i can say for certain.

Ugbah Chukwuemeka, Founder: Kayoja Nigeria. Continue reading “Our Journey”

And then…our first post!!!

Well it eventually came to this, we decided to launch Kayoja’s blog before the actual site. It wasn’t exactly what we had planned, or probably hoped for but, as they say ” life is what happens when you are busy making plans. So its fair to say that life has prompted Kayoja to launch earlier than it was scheduled to and on an entirely different … Continue reading And then…our first post!!!