In the words of the creative mind behind the African Fashion brand, Fabulolyrics Trends:
“…because even when I was a child, fashion has always been my defense mechanism”
The words of a man, whose passion from childhood was and always will be fashion.
Utugbu I.E Johnson, a fashion entrepreneur from Abia state, Nigeria, “God’s own state”, who has been in the fashion Industry full-time, for 2 years now, is the CEO and creative director of Fabulolyrics Trends. This clothing line specializes in, not just the making of African inspired, contemporary outfits for males, but also for females.
Fabulolyrics Trends as an African fashion brand has surprisingly released 2 collections already, despite being established a little over a year ago. First; the SS17 Vintage Collection, which was released in 2017 and recorded a remarkable number of sales. The second is the SS18 Johnson Collection, which happens to be named after the CEO, and inspired by his sense of style. It was released recently, along with a comprehensive lookbook of the collection.
Fabulolyrics Trend is a proudly “made-in-Nigeria” brand. It is said to be so because it is a strong, uncompromising, dogmatic ideologue and advocate for the made-in-Nigeria movement. The brand has also been known to detail and embellish its designs with the popular African print fabric, Ankara. It’s a recurrent feature of it’s collections.
Johnson Utugbu, fell in love with fashion as a child, and made himself the promise to build a career in the industry. He hasn’t relented. He has diligently dedicated his time and effort over the years to his passion, being fashion. Driven and inspired by his mother, from whom he learnt good work ethics, the benefits of hard work. Added to that, is the business acumen with which he thrives now. Johnson Utugbu’s mother has been at his side as a mentor and support system. All this has helped him build his career in the fashion industry.
Despite the underlying difficulty brought about by apprehensive customers from distant locations, Fabulolyrics Trend as a brand, has managed, through unwavering delivery of quality and in record time, to build a reputation of being trusted and reliable name. This process consequently cemented the brand’s stake in the industry as an African fashion brand to reckon with.
Brand name: Fabulolyrics Trend
Instagram Handle: fabulolyricstrends