LookBook| “Origin”, JMc Afrikana’s 2017 SS17 Collection

The year 2016 was an exceptional year in the world of African fashion. We were opportune to bear witness to numerous amazing collections from numerous brands and designers, most of which went above and beyond with the amount of work and level of creativity put into their designs, which resulted in the beautiful collections that blazed the runways all over Africa, our wardrobes, and of course theย blogosphere. One of such brands was JMc Afrikana, who came out with “The Spotlight

Please read : Spotlight| A JMc Afrikana Collection

Well JMc Afrikana has started 2017 with yet another collection titled The Origin.ย Onuora Ejike Kelvin, the CEO and Creative Director of Jikez Made Clothing Afrikana( JMc Afrikana), who hails from Anam, a mega community located in Anambra south local government area of Anambra state Nigeria, says this collection was inspired by his birth place.

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Onuora Ejike Kelvin, seen in the middle, with his models on the African International Fashion Week runway.

Born out of the sheer need to promote and preserve the cultures and traditions of the people of Anam, The Origin collection was conceived with the view to continually remind our generation as well as the ones to follow, about the importance of going back to and staying true to its roots. The Origin collection also aims at debunking the myth that everything traditional and cultural is driven by evil and diabolism.

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In tune with the trends of modern day fashion, JMc Afrikana’s Creative director, meticulously infused urban flavors into the design process, which inevitably resulted in the artistically fashion-forward designs of The Origin Collection.

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One of the models at the African International Fashion Week wearing a JMc Afrikana piece on the runway.

2017 is going to be an even more exciting year for Fashion. JMc Afrikana has kick-started it with the exceptional fusion of Fashion and Art that is The Origin, we can’t wait to see what the rest of the year brings. Without further ado, Jikez Made Clothing Afrikana( JMc Afrikana) presents to you, The Origin Collection.

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BRAND NAME: JMc Afrikana
CEO/Creative director: Onuora Ejike Kelvin
INSTAGRAM HANDLE: @jmcafrikana1
Phone number: +2348156536625, +2347037550871
PHOTOGRAPHY: Sunday Alamba

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